New market entry strategy: how to expand your business | Supervision 2

Every company dreams about entering a new market. But very few talk about what actually happens after the decision is made. When is the right time to scale? How do you know you’re ready? In Supervision, four leaders will share real experiences, practical strategies, and lessons learned from expanding into new markets. We’ll talk about building the right team, preparing for launch, measuring success, and making smart decisions before investing time and budget.

📌 What you’ll find in this episode
What a “new market” really means – new GEOs, new audiences, or entirely new products
How to know when your business is ready to expand and what signals shouldn’t be ignored
Building the right team for scaling
Setting realistic goals and adapting your product and communication to a new market

🎙 Guests
Irina Veselkova | Head of Marketing, Endorphina
Martin Calvert | Marketing Director, All-in Global
Mark McGuiness | iGaming Marketing Specialist, Create Future

🎤 Host
Dima Borisov | CMO at VaultNow
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