Dating traffic in 2026: higher costs, better users | Yocast

Everyone says dating is dying. But industry players are reporting some of their strongest results in years. So what’s really happening in the dating market in 2026? From Facebook’s Black September to TikTok, Telegram, and new traffic opportunities – we break down what’s changing.

Joining us at the table:
– Anton | Kadam
– Maria | One Partners
– Charis | Nexxie Group & Founder of i-Con
– Maor | YamiLeads

What we discussed in this episode:
– Dating in 2026: Growth vs. Market Skepticism
– Facebook’s Black September and the rise of alternative traffic sources
– TikTok, DSPs, Google, and Telegram: where the traffic is moving
– Why verified users could become more valuable
– Higher acquisition costs, better traffic quality, and risk management

Partner – KADAM

KADAM is an advertising network offering worldwide traffic and powerful tools for growth.
We connect advertisers and publishers across the globe.
Popular ad formats, precise targeting, and advanced fraud protection.
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